• Ka Man Mak

Accountability Matters for Tackling Ocean Plastic Pollution

Updated: Sep 8



The global plastic pollution crisis is seeing plastic moving through the atmosphere, oceans, land, our food chain and even inside human placentas. Over 9 million metric tonnes of plastic are being dumped in our oceans every year, which is equivalent to around 1.4 million plastic bottles leaking into the ocean every minute. This is happening on a systemic scale that requires systemic solutions.


In a 2019 study by WWF, ‘Solving Plastic Pollution Through Accountability’, found that in order to truly solve the global plastic pollution crisis, the focus must be on the entire plastic value chain. Over the recent years, the responsibility had been focusing on consumers and waste management, but these efforts remain insufficient. Every actor across the plastic value chain must be held accountable for the true harm that plastic has caused nature and people.


Accountability often has the connotation of being blamed but it is often the secret to high-performance outcomes as individuals and companies take responsibility and the consequences of their own actions. We understand accountability through journalism where they hold people in power accountable for wrongdoings, and through legal systems where laws ensure the victim receives justice. When it comes to tackling plastic pollution, to ensure the best outcome, accountability is needed.


At Ogoori, we do not just supply marine plastic for circular products, we trace it from the point where marine plastic is collected to its change of ownership; following the beginning to the end of the product life cycle. Ogoori provides traceable ownerless marine plastic by collaborating with technology partner, Empower to provide each batch with a digital passport.


At Ogoori, we do not just supply marine plastic for circular products, we trace it from the point where ownerless marine plastic is collected to its change of ownership; following the beginning to the end of the product life cycle. Ogoori provides traceable marine plastic by collaborating with technology partner, Empower to provide each batch with a digital passport.


Storytelling for Accountability


The use of the Empower’s tracking platform ensures transparency as it operates as a database that collects immutable data i.e. data that cannot be modified after they are created. Imagine you are on the journey with us, starting from a beach cleanup site. The place, date and time that you were there to collect the plastic will be entered into the tracking platform. When the ocean plastic gets moved to another place, say industrial factory to turn the ocean plastic into granulate, then we enter new information into the tracking platform. So, whenever the plastic reaches a new destination in its product life cycle with a new owner on its journey, it will be tracked.

Illustration credit: Empower.


Ogoori’s network involves many actors, such as beach cleanup organisations, plastic producers, designers, manufacturers, brands and consumers. All these actors are owners, so when Ogoori’s marine plastic material changes ownership, a story is generated to create intangible value into it. The story includes the brands who are renting out the circular products using Ogoori’s ocean plastic, and the consumers who are renting them. These stories can be found on our website.


What is Blockchain Technology?


Ogoori & Empower’s tracking platform uses a technology called blockchain. It is a term related to how blocks of data are structured and shared in a system that is difficult or impossible to change the information on that data. The blocks of data that are recorded are chronologically ordered and chained together.


This powerful process helps to ensure transparency and accountability of the ocean plastic material flow. Each actor in the value chain network will record and be responsible for the material while using it. This is how Ogoori can offer a 100% guarantee of origin on all our batches.

Wilhelm Myrer, CEO and Founder of Empower.

“In the move from a linear to a circular economy, trust, transparency and accountability are truly the key words. Blockchain technology might not be providing any magic by itself, but it will help us build a solid and cost-efficient infrastructure that can facilitate this system change and quickly make circular business models a reality,” says Wilhelm Myrer, CEO and Founder of Empower.


Traceable Ogoori Marine Plastic


In the WWF 2019 study, it states, “To stop the growth of plastics, tactics should include building on and reinforcing existing initiatives, such as banning single-use plastics and upgrading national waste management plans. At the same time, a global accountability mechanism should be created featuring multilateral agreements with clear on the ground plans, robust domestic laws, and commercial devices to distribute responsibility appropriately across the plastic life cycle. Additionally, consumers must be persuaded to change their behaviours and provided with alternative choices to plastic.”


The study argues that by using a systemic approach to solve the global plastic pollution crisis, we would see a reduction of plastic waste generation by 57% and reduce virgin plastic production by nearly 50%.


Ogoori is tackling plastic pollution at a systemic level by coordinating stakeholders within the plastic value chain and influencing the plastic industry in Norway to become circular and accountable. In collaboration with Empower, we create a roadmap where our marine plastic material is traceable through the supply chain. This tracking system provides transparency and accountability. Ogoori digital passport builds trust, visibility and creates green growth impact on a large scale. Accountability is one of Ogoori’s core values.


Want to collaborate with us? Email Larissa Slottet, CEO at larissa@ogoori,eco

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