Ogoori business model is:
because every new business give us opportunities to invest in more cleanup operations, and producing our material we are regenerating the planet rather than exploiting it.
because through our material as a service model (MaaS) we close the loop of the raw material. We want to influence other brands becoming part of the circular cycle of consumption.
through reusing and upcycling marine plastic material, we tackle one of the biggest global problems. Besides supporting cleanup operations, our business model avoid incineration and landfill of plastic pollution. Ogoori business model concerns to "meet the needs of the present without compromising the ability of future generations to meet their own needs." (Gro Harlem Brundtland, WCED 1987)
By using Ogoori marine plastic material you are contributing to the following impact:
Ogoori’s marine plastic was once trash in nature, and now you can store it in objects that your brand will create to contribute to the big clean-up mission. Ogoori is offering a solution for businesses to support cleanup of the plastic waste from nature and keeping it with humanity. By using Ogoori material, your company will indirectly avoid more wildlife lost, CO2 emissions, and microplastic out in nature. Reusing the plastic captured, you avoid incineration, landfill and plastic waste from returning to the ocean.
Table: Carbon footprint of marine plastic compared to other materials (by Bergfald & Co.).
By joining Ogoori initiative, your business will reduce waste and start to reuse raw material. Ogoori's solution offers companies tools to transition from a linear (take, make, use, waste) into a circular economy, where we integrate recycling, repair, and reuse into production and consumption. Together with our clients, we are creating a wave of circularity and influencing the industrial value chain to adapt to it. Our concept, MaaS (Material as a Service), supplies raw material in a subscription model. This innovation is the way we close the loop of consumption and reducing waste.
By telling the stories of the actions we are taking and linking that to the regenerative products, we are changing consumption patterns. Imagine that you are walking in a park somewhere, and you see a beautiful bench. When you get close to it, you see Ogoori stamp on the slats made of marine plastic. You read the barcode with your phone, and you get to know that this plastic was captured in Lofoten island in 2018 by the crew of In The Same Boat. Then it was recycled by Noprec, in north Norway, and finally, it became the slats that you can see on this bench. This is the impact we are bringing to society. Together with our clients and the public support, we will keep marine plastic in a closed loop of consumption.
Ogoori's Green Goals
By joining our initiative, brands will also be tracking Ogoori’s five focus SDGs: 9, 11, 12, 14, and 17. We create a positive impact and bring innovation into the SDG areas for industry, sustainable cities and communities, responsible consumption, life below water, and partnership for goals. “Strong and visionary business leadership is essential to achieving the transformation required by the Sustainable Development Goals” (UN 2017).